Lift Heavy Thoughts: Cognitive Fitness in the Age of AI


You’ve probably heard by now that we’re all getting dumber.

Our ability to focus is slipping away. We hear in the news that the IQ of young people today is, for the first time on record, lower than their parents’ IQ. AI is waiting with open arms to offload all of your boring, laborious thoughts, like AUTO, the destruction-bent autopilot in WALL-E.

Our phones are sucking away our life force like the Petrova Line sucks away the heat of the sun.

Our decline has been documented, and discussed, and explained. The end of humanity is near.

But is all this actually true? When abstracted to the level of the population, much of the warnings have high probability windows. But that only tells part of the story.

What that overarching narrative leaves out is, well, You.

You are not a trend. You’re not a point on a graph. You are a person with tendencies, characteristics, personality, and creativity.

You may not control the forces of the world and fate, but you can control your response to them. It’s your response-ability.*

So how should you respond to the new forces that buffet our thoughts? I want to propose two ideas. First, lift heavy thoughts. Second, create daily.

Lift heavy thoughts. I recently got an email from Derek Sivers, one of my favorite creators. He explained to his readers that he has just moved to a new place in the woods and is offline 23 hours a day. The silence and self-sufficiency has been restorative for him, and he was reflecting on this when he said: I want to make sure that I can still “lift heavy thoughts.”

This phrase resonated with me because I’ve been thinking about how the technological revolution removes cognitive work similarly to the way industrial technologies historically removed physical work.

Just as practices around exercise and physical fitness have developed since the mid-twentieth-century (aerobics, calisthenics, the Thigh Master), I think similar practices and industries will emerge around cognitive fitness.

Challenging and nuanced games, puzzles, and (I hope) physical books will be some of the ways that we keep our cognitive fitness.

Starting a journaling practice (or a newsletter 😉) is still one of the best ways to regularly lift heavy thoughts.

Create daily. Along with the mind, though, we need to animate our soul. It will come as no surprise to you that I believe creating in all its forms to be an essential way to explore and express your soul, emotions, mind, and body.

As a musicologist, I am a part of a discipline called the “humanities.”

The humanities has traditionally been concerned with understanding what humans have made: poetry, art, music, film.

But if the humanities are to survive, we are going to have to take seriously not only what humans have made, but what making does to humans.

Creating makes us human.

Creating is not an activity set aside for an artistic class (”painters,” “musicians,” or “poets”). It is also not an activity solely to produce “content,” to extract value from the marketplace.

Creating can and should be an activity that all humans are expected to consciously do on a daily basis.

There is a future universe in which humans wake up thinking about how to get their steps in and their creative reps in.

Here is my question for you:

What activities make you feel most human?

Hit reply and let me know. Even a one sentence answer would mean a lot.

*For the record, I’m not against AI tools. I’m not against all social media nor do I think that tech is inherently negative. I have leaned heavily into exploring AI tools over the past few years, and since I’m teaching Arts Entrepreneurship again this term, I’m posting on Instagram again.

Mark Samples

www.mark-samples.com


The Creative Process Newsletter

Many creatives—writers, musicians, artists, filmmakers—face huge struggles in their creative and business lives.

Every week, I send out an email with one example or timeless piece of advice to help creators make their best work and thrive. Sign up here or read past emails first.

110 W. 6th Ave #385, Ellensburg, WA 98926
Unsubscribe · Preferences

The Creative Process Newsletter

Each week, I share one example or timeless piece of advice to help creators make their best work and thrive.

Read more from The Creative Process Newsletter

Let's do something a little different today. Last week we talked about the power of asking: why the ask is harder than it looks, and why it matters more than most of us admit. This week I want to dig deeper. Before you can ask, you have to recognize that something exists worth asking about. You have to see the ceiling above you for what it is: not the sky, but a ceiling. That is what today is about. Recognizing your limitations. Seeking out the people and examples who can break your frame....

In 1950, Charles Schulz signed away the rights to every character he'd ever created. He didn't own Charlie Brown. He didn't own Snoopy. He didn't even get to name the strip. United Feature Syndicate's terms were standard for the era: 100% of the rights, or no deal. Schulz was 27, unknown outside St. Paul, and needed the platform. So he signed. The syndicate also told Schulz that his title, “Li'l Folks” had to go. It was too close to an existing strip. They renamed it “Peanuts,” after the...

Well, that was a week. I went to Washington, D.C. to give a paper at the International Association for the Study of Popular Music (IASPM) conference and do research at the Smithsonian. The research is for Sway, my book arguing that promotion didn't just circulate American music, it shaped artists' images, legacies, and sometimes the music itself. The Ellington chapter is that argument made concrete, and Ellington's archives are at the National Museum of American History in D.C. So I went...